Should I sell my books in a bookstore?

Have you considered selling your new book to a bookstore? Think twice. Learning the basics about the publishing business should be a must for every independent author, so don’t let the lack of knowledge lead you into a business model that might be inconvenient, and most important, unprofitable for you.

I ran the numbers and selling at most bookstores will make you lose money. Getting your book into a physical bookstore can be a challenge and, compared to online retailers, implies a much bigger investment of time and human resources, which often results in a very small profit margin for both authors and publishing companies.

All bookstores that operate on consignment lost us money last year. If a bookstore only does consignment I would advice you to sell elsewhere.

The next thing to consider is how much royalty the store takes. Many independent bookstores take 50% royalty which can lead many books to be unprofitable (especially color photo books with expensive printing). We aim to give bookstores 30% of the total sales. We also allow some bookstores to sell at a slight markup on rare occasion.

How many books is the store buying? Only selling one or two copies is a lot of labor for low profit.

The last thing to consider is if the target audience of the bookstore aligns with the niche of your book.

What do you think about this subject? Let me know in the comments.

Book Haul! Printed Matter and Independent Art Book Fairs LA 2019

00:00

hey this is Michael so I finally have

00:03

all the books from the 2019 la art book

00:07

fairs the printed matter won and the

00:08

independent art book fair and these are

00:11

all the books that I got and I'm so

00:13

excited to share them with you so I

00:16

guess to start

00:18

I'll pick with one of my favorite ones

00:21

here which I got the last copy of and

00:25

you can see there that's like wax that

00:28

was hand dripped onto it and it is a

00:31

poetry book they're not taught you this

00:34

but like maybe bearish books by the band

00:41

Naza laws and I just love the way that

00:47

it is but written and like I just love

00:55

to I just love the words and just the

00:58

feel of the paper it's really really

01:00

beautiful definitely one of my favorites

01:05

and then I love I got this book from

01:14

perimeter editions and this book takes

01:18

place in Elon and it has a beautiful

01:23

hard hardcover there and I'm not gonna

01:28

open it right now but it's definitely

01:30

one of my favorite books and then I got

01:36

this book here never going home actually

01:40

as a trade both of it or not with the

01:43

person who runs the independent art Book

01:45

Fair and it's by her press at very a and

01:54

the photos in it are just gorgeous

02:00

so I can show you there and the book I

02:09

believe is about that's by multiple

02:11

photographers and they're just about

02:12

them traveling and the photographs that

02:15

they've taken awesome book and I believe

02:25

it comes with these cards which are

02:31

really beautiful I believe I also got

02:39

the last edition I saw them last year

02:41

that same book and I was like oh who I

02:43

really want it but I end up getting in a

02:45

different book from them instead but I

02:47

picked it up this year pretty excited

02:51

then I have this from printed matter

02:55

which I actually read last me know

02:57

last night and as from temporary

02:59

services and I'm personally it's like a

03:02

giant fanboy and I got to talk to one of

03:04

the people there I don't know his name

03:06

he seemed kind of weird out the fact

03:08

that like I knew him really well and

03:09

like had been studying his work but this

03:13

is it just tackles like what is

03:16

contemporary are publishing and what do

03:18

they solve and interviews a lot of

03:21

publishers and actually a lot of my

03:23

friends are in there even have like

03:26

Kimmy in here I went to they were hit

03:29

like the same group of sculpture majors

03:32

in college at the same year and then he

03:36

has these other handouts which are

03:38

really really nice then I have this book

03:45

here which is really cool and you can

03:47

actually see on our YouTube I did an

03:50

interview with this artist and what it

03:54

is is it's like you make it the book

03:56

like you cut and fold on these lines and

04:00

then it turns into a rolodex and you

04:02

read it this way and definitely check

04:05

out it's by klarity editions and

04:07

definitely check out the interview that

04:11

we did with them

04:12

it's a really cool experimental book

04:16

definitely keeper and then I saw a

04:22

lecture by this guy at the Independent

04:24

Book Fair he actually did a lecture

04:26

right before mine so like I said watch

04:28

his and then he stayed and watch mine

04:31

but it's the idea of like what's called

04:36

fluorescence and like what comes after

04:39

post-modernism and the idea of art that

04:42

grows like in a garden and then I have

04:51

this book which I've been reading quite

04:55

a few times I can't show you all the

04:58

pages but it's by Araki and his work is

05:07

so good there's no there's a lot of

05:08

maybe in this book so I can't show you

05:10

most of the pages but I've been a big

05:14

fan of his work for a long time and

05:15

there was a retail there that had a lot

05:19

of work but I was excited too

05:22

this one was my favorite and this was

05:25

one I'm glad to add to my collection

05:29

then I have this book mostly moving

05:34

which is actually kind of two books it's

05:37

on animation and it's a really cool book

05:43

I don't know anything about animation

05:45

but it just talks about like

05:48

contemporary themes and animation and

05:50

things that they're experimenting with

05:51

and it has like two sections so like

05:54

this half reads this way and then it's

05:56

upside down on them this half is this

05:58

way

05:58

definitely check them out and then my my

06:06

girlfriend actually picked up this book

06:08

and by Ranna young the rugs typography

06:12

it's a really cool book and I almost got

06:15

it I like really really almost did I'm

06:18

not going to open it because it's hers

06:19

but it's definitely worth checking out

06:21

what I ended up getting by the same

06:24

press

06:26

was a Setting Sun volumes 1 through 3 by

06:32

Greg Evans and they're really cool books

06:35

and they're meant to be sold as a set so

06:40

they have like just these really

06:43

beautiful photographs that really sold

06:45

me I'll show you the inside of these and

06:53

they're just really well printed they

06:54

feel really nice in the hand and they're

06:56

just really beautiful objects

07:10

definitely worth checking out and then I

07:15

have few more I have this book of the

07:19

most recent one by jeremy cost which i

07:23

want to say if I can show you some of it

07:25

I found this work through Instagram I

07:27

was really excited to like meet him in

07:29

person

07:31

cookie takes really amazing male nudes

07:38

and so I believe that these are like

07:40

Polaroids that he painted on and then

07:43

scanned or rephotographed and they're

07:47

really really nice I'm trying to take it

07:50

off screen here because I don't want to

07:51

show you this is there's a lot of male

07:53

nudity here and it's definitely not

07:55

appropriate for YouTube but I was really

08:00

excited I got to meet Jeremy now he

08:03

assigned my book the first page here

08:09

which I'll show you and we did we talked

08:15

and hopefully maybe together we would do

08:17

some collaboration or something really

08:19

cool guy and then I also have this

08:25

sticker by little body shop of horror

08:28

which I was Joe I actually did an

08:30

interview with them and I had the table

08:32

they had the booth next to us when we

08:34

were presenting there and I didn't

08:36

interviewed them and my like phone

08:38

glitched out and I feel so bad because

08:40

they're really great artists and you

08:42

should definitely check them out

08:43

it's the Instagram handle there yep

08:45

it'll shut that little shop with body

08:47

horror and then speaking of people that

08:54

I interview that the fair girl squash

08:56

really amazing magazine periodical that

08:59

has and what it does is it talks about

09:03

the relationship between femininity and

09:06

food and like what is and it just has

09:12

like art and poetry and writing and

09:15

recipes and it comes out all the time

09:18

and it's really really cool and I did an

09:21

interview with them as well you can

09:22

catch it unfortunately it all

09:24

look list out my phone was just like not

09:26

working that you know that weekend and

09:28

it's so unfortunate but definitely check

09:31

them out they're amazing their Instagram

09:33

ad girls watch with no no I so GRL

09:36

squash and then I have life jacket and

09:43

other paintings by Ryan and Romero and

09:47

he came over and approached to me and

09:50

talked to me about my press and gave me

09:52

a copy of his book and it's awesome

09:55

there is paint there his paintings and

09:58

the really nice paintings and I would

10:01

HIGHLY highly recommend checking them

10:05

out I mean again these are like it's a

10:07

haul and these are all the books that

10:08

are my favorite so you know I'm gonna

10:10

talk to phrase about all of them but

10:11

they're really great books they really

10:13

are and then the last one is Tracy poor

10:19

Tracy verse comics which my friend

10:23

Lettie from that he does stuff gave to

10:25

me and it's all really inappropriate so

10:28

I can't show you but she makes a porn

10:33

parody of comic books and gave me a copy

10:37

and it's really dope I didn't think that

10:41

it's a it's not that something that I'm

10:42

really into but I'm glad that I own it

10:44

and you can check out her YouTube ad

10:49

that he does stuff and you can find out

10:51

we have videos with her than she has

10:53

videos with me in it and overall I have

10:56

an amazing experience in LA I'm so

11:01

excited just to to go and collaborate

11:06

with everyone and to see what everyone's

11:08

doing it's a really powerful thing to go

11:11

to these big bigger book fairs and meet

11:13

the people like like I've been following

11:15

geremy cost on YouTube for me on

11:17

Instagram for a couple years now and I

11:19

got to like have a good 20 minute

11:20

conversation with him and talk to him

11:22

about his work and what he's doing you

11:23

know or see like just what other people

11:29

you know to see that these people these

11:31

artists that you read about online of

11:32

real people and they're usually really

11:34

cool and also just to see

11:38

you know like there are thousands and

11:41

thousands and books and to see like what

11:44

are the things that you're attracted to

11:45

for me it was definitely photo books and

11:51

just to see what what other people are

11:53

doing so that's my haul from the LA

11:59

printed matter our book fair and the

12:01

independent art book fair I want to give

12:04

a big shout out to you know Karen from

12:07

the independent art book fair for

12:08

hosting us at our table there and thank

12:12

you so much be sure to follow and

12:14

subscribe and comment if you have any

12:17

questions or if you want me to share any

12:19

other parts of the book I'd love to do

12:21

more interviews on these and have a

12:23

wonderful day

How to start modeling with Kellie Mendoza and Rachel May

00:00

hey guys I'm here with Kelly Mendoza and

00:02

Rachel May and we're on a boat and we

00:06

just finished up a photo shoot and Kelly

00:09

and Rachel are other amazing models and

00:12

we were hoping that they could share

00:15

some of their model wisdom and this

00:18

gives some tips for people who are

00:20

trying to become trying to get into

00:22

modeling

00:25

so where what would be a good place for

00:28

someone to start modeling where should

00:29

they

00:32

like location once they start or should

00:34

they get like they should they ask their

00:36

friend I hire a professional

00:37

photographer how would they know it's

00:40

like what's the right okay so starting

00:42

modeling I would suggest investing

00:45

so I have a good friend that photography

00:52

depending on that look because you don't

00:54

hurt their feelings I guess some of this

00:56

is not the style for an agency but

00:59

looking at agencies pictures see what

01:03

style they like and then find a

01:05

photographer similar to the agency that

01:08

you like stop so stuff like that and

01:11

then location where someone jump into

01:14

being going to an agency or should they

01:16

like build a portfolio working with more

01:18

local photographers first I mean for now

01:21

Instagram I would build for Instagram to

01:25

build your liking and your following

01:26

because agencies look at that too so

01:29

that part but then for agencies that you

01:32

might be doing all this work in the

01:34

wrong direction so then you want to find

01:37

an agency first and then take their

01:39

advice of what they like and

01:41

you know what photographer to use so I

01:45

would kind of like both because we need

01:47

pictures to keep going for Instagram you

01:49

build your following build your likes

01:51

build everything and then for agency

01:53

it's a whole nother look like they only

01:55

like your Instagram look but they need

01:57

want to see that number and so how did

02:00

you reach out to them would you like

02:02

email the agency would you visit them so

02:04

for agencies never D on them

02:08

you have taken their send them an email

02:10

on their actual website and then you

02:13

take their standard look which is so

02:16

simple that you might stray away from it

02:19

so a plain wall like on the side of a

02:23

building or something or outside that's

02:24

me outside or really good there lighting

02:27

no direct sunlight and you just pose and

02:30

in a black-and-white bathing's of black

02:33

bathing suit or white bathing suit and

02:35

jeans and a tank that's it no crazy just

02:39

holes and stripes and all this other

02:41

stuff so very simple no makeup if you do

02:45

wear makeup like makeup a no makeup wait

02:48

up you don't know none of this yeah

02:52

nothing crazy going on oh there's a cup

02:55

in the background I see her toilet paper

02:57

roll no no no that is yeah yeah no

03:00

selfies absolutely like they're probably

03:03

yeah none of that so just very simple

03:08

straight fallacies yeah and kind of like

03:13

a jail poem so straight side profile

03:16

profile on 3/4 and then pull in and do

03:21

clothes and then soup so the same look

03:25

but just those two books and then you

03:27

just literally send out your measurement

03:29

and those pictures to the Asian thing

03:31

and then they'll call you back if they

03:33

want to see you so what they don't what

03:36

are supposing tips I notice that you

03:37

both have very different opposing styles

03:39

and so like can you tell us some of your

03:41

clothing tips and then maybe some of

03:42

your opposing tips okay they're closing

03:46

tips remember to suck in your stomach

03:50

which can leave something don't actually

03:54

point your toe it's more like a flex are

04:00

Treyarch yeah so like that so they're

04:02

not really like this it's more of like

04:04

this remember to kind of do a shake I am

04:09

doing a shake to like loosen up the

04:11

tension so like sometimes my shoulders

04:14

can be like this and you kind of just

04:18

slouch into it it's a really bored look

04:22

and then sometimes like I really loved

04:25

your dancing I try to do that too

04:28

because with the photographer that it's

04:31

more fact you can keep it with them so

04:35

posing dancing flew in like this and

04:37

just feel it and you know like there's

04:39

music playing but it's not that's really

04:41

good too and it helps to catch shadows

04:44

and we're talking about I don't know

04:46

something and you just have to remember

04:48

to go back to that so it's like it if

04:50

you're going to do this and then you

04:51

come go back so remember to go back to

04:54

like that but my posing I just remember

04:57

my main thing is my stomach oh and then

04:59

face so you kind of have to point

05:02

wherever the direction of your noses so

05:04

like if you nose is that way don't

05:06

really like do too much of that you kind

05:08

of have to slightly it's like where your

05:10

eyes are where you know it's kind of

05:12

like those and if you have really pretty

05:16

eyes

05:17

I know it's hard you have to look in the

05:20

Sun

05:21

- like the Sun and then you kind of

05:24

close your eyes and then just wait

05:26

Sandler tell you to go and then you go

05:27

and then ignore us but yeah do stuff

05:30

like that other poses of swimsuit closes

05:34

of course you're going to be more sexy

05:36

clothing I will be more sloppy with it

05:39

and more like showing it off or tugging

05:43

on it stuff like that dresses and we can

05:47

flow and pretty like music and just I'm

05:50

flowing in the wind it's really smart to

05:54

that you've adapt this the phones and

05:56

the style for modeling - the clothing

05:58

and we're doing yeah designer you know

06:02

they want you to relieve animate their

06:05

outfit so so just wearing it like bring

06:08

it up lightly I have a whole bunch of

06:12

friends that make me want something that

06:13

they modeled in just because watching

06:16

their movement

06:23

and speaking of that so what so you have

06:25

been a pretty different way of moving

06:27

something you tell some of the things

06:28

that inspired you I feel like I don't

06:34

have the best of two

06:39

they pose and Achille covered all of

06:42

that but I just I don't know I just like

06:46

to like move around and have some fun

06:48

and I'm always inspired by like

06:54

environment

06:57

objects near me so I love

07:02

random objects like I love putting

07:04

chairs

07:05

curling all over that whatever whatever

07:10

is in the group anything with anything

07:14

our ceiling

07:18

a road that's looking like

07:20

they're colorful and has like blueprints

07:22

are one

07:24

with that book that's gonna like

07:31

make some cool shapes that match

07:34

I always had expiration from my

07:36

environment

07:40

but I don't really like hos as much as

07:43

probably both

07:45

like move around and make some shapes

07:48

and it's a

07:50

for a second and we don't really good

07:52

facial expressions

07:57

well where can my audience find you um

08:01

Kelly is the best Instagram right now I

08:04

have only fans too so that's also a kill

08:07

you for this is something I kind of just

08:10

told myself like after getting all these

08:13

noses and you can and no and no it does

08:16

not like no it I ever this so I plan to

08:19

put that name in I tell you what the IE

08:24

is awesome and then Instagram is a

08:32

Riccione so are ACHC out underscore

08:44

and of course you can always find me and

08:47

lost outfit or a delectable Sekulow

08:51

patreon where I have more insider tips

08:54

and behind-the-scenes and critiques and

08:58

consultations at patreon for our career

09:01

thank you so much and have a wonderful

09:03

day

QUICK TIP: Store your film for photo shoots

00:00

hey guys I thought I'd give you one

00:01

little quick tip about packing so I did

00:04

it earlier video today about packing for

00:07

the trip the photo shoot tomorrow but I

00:10

figured I'd give you like a more visual

00:12

explanation of everything I'm doing

00:14

rather than just telling you so I have

00:16

my amazonbasics tripod $12 I love it

00:20

it's indestructible

00:22

I got triple-a batteries

00:24

I got double-a batteries it's because my

00:28

flash is used double in triple-a yeah my

00:32

digital camera and then I got the two

00:35

film cameras in here and here each of

00:38

the flash each I have my 28 105 zoom

00:45

lens a 14 millimeter lens a 35 and a 50

00:52

and I'm thinking of bringing my 90 here

01:00

but we'll see a little quick tip is

01:04

filled so I have all the film that I

01:08

showed earlier but I put into little

01:10

Ziploc baggies and all the film is in

01:13

one little spot that way you know if

01:16

you're shooting a lot with a with a

01:18

models like that you don't want to break

01:19

that flow so what I do is I keep I take

01:23

all the film out of the packages and

01:24

then whenever I know that I have a shoot

01:26

I just take like five rolls and shove it

01:28

in my pocket and that way I'm able to

01:30

just like go quickly between ones I have

01:34

here this is called a gridded cocoon

01:38

which has my flashes some spare

01:42

batteries a tripod head for my ring

01:49

light a chart another charger and then

01:53

we release

01:56

I have my film camera that I showed

01:59

earlier in here I have a sure microphone

02:03

for recording on my phone I'm not using

02:05

it now

02:07

and I have a tripod stand my gets my

02:11

tripod and my ring light and that's what

02:14

I'll be bringing with tomorrow but I

02:16

just wanted to give that quick tip oh

02:18

yeah and the five and one I'll call it

02:26

firewall reflector I just want to give

02:29

this good tip about film you know a lot

02:33

of people would like bring the whole

02:34

boxes around with them don't do that so

02:36

that's a total waste anyway see you guys

02:38

tomorrow the shoot

Lost Alphabet is joining up with People of Print!

00:00

hey guys so currently my computer is

00:04

broken my heart I've crashed when I was

00:06

shooting with Rachel and then with Letty

00:09

from what he does stuff in LA we're

00:13

uploading like 300 gigabytes worth of

00:15

photos to my hard drive and I just

00:17

couldn't handle it so it broke and then

00:21

I was gonna do a video where it was

00:23

gonna - I had thought

00:26

vertical grip for my camera and I was

00:28

gonna do like an unboxing thing but I

00:31

bought the wrong part another one and

00:37

now what we're gonna do is we're gonna

00:39

talk about I got this pretty dope

00:42

package some people of print and I'll do

00:48

a little unboxing here so people in

00:52

print is an organization based out of

00:55

London correct and they make these

01:02

awesome posters eanes

01:04

and I had sign up for them for a while

01:07

and I wasn't quite sure what it was but

01:09

essentially we've my company lost

01:12

alphabet is now like a people a person

01:16

up print or a like an organization of

01:18

print in collaboration with these guys

01:20

and this posters emai sent to us I met

01:27

the owner mark boy in Dubai and he's a

01:32

really really smart dude and so I wanted

01:35

to join just be a part of whatever he's

01:41

doing just because he's so smart

01:43

oh this is gorgeous

01:52

[Music]

01:53

yes and you can buy this at posters

02:01

ENCOM every month I think he has someone

02:08

come out and design these posters and

02:13

then he'll mail them out to you and then

02:19

we got this print that says don't don't

02:25

work for assholes don't work with

02:27

assholes and it's by a certain press

02:32

it's a limited edition gonna be 90 out

02:36

of 200 no this is just like a bunch of

02:43

cool stuff that he sent us for joining

02:45

which I thought was pretty cool yeah

02:47

this print is a dad sticker which is

02:49

metallic or like shiny it's pretty dope

02:57

and then I got this really nice and boss

03:00

letter

03:01

I was like gonna stand here and I'll

03:03

read it to you guys no I haven't even

03:06

read it yet so dear people of print

03:11

member we'd like to thank you for

03:12

joining our official people of print

03:14

membership program we've been growing

03:16

our global community of those who

03:18

exercise their talents in the world of

03:20

print we have some fantastic perks an

03:23

exciting announcement lined up for 2019

03:25

for the past month we've all been

03:27

working extremely hard and building a

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03:32

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03:34

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how does a added as a subdomain to the

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so please feel free to get in contact

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04:28

weeds awful also put together a

04:30

fantastic yet worth around 130 pounds as

04:33

a thank you for being one of the first

04:35

100 members to join us some of the

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limited edition of the Erik Spiekermann

04:42

letterpress print with the iconic don't

04:44

work for assholes don't work with

04:45

hassles strapline a hand screen printed

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edition of clothes was even featuring

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04:57

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as a creative creative passes free to

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beneficial to the print community people

06:23

of print has always been for the people

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by the people we need to keep it that

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way

06:27

warmest wishes the people of membership

06:29

team so this is the people of print

06:54

membership card becoming a member or

06:57

whatever it's pretty dope it's like it's

07:01

a matter of metal it's like never seen a

07:04

little I'm like a nice metal card like

07:06

that before him I take it

07:08

one thing about mark Boise his work is

07:10

always so tactile I know this is part of

07:14

his team but he he has such a good job

07:17

of like making everything just feel so

07:20

nice in the hand like this is really

07:21

nice paper stock this is metal and I'm

07:24

like this is so shiny likey it makes

07:29

sense for his work to be in print

07:30

because it's just so tactile it's so

07:32

nice and I'm excited to be a part of the

07:37

community and for the opportunities that

07:40

that will bring my authors and how that

07:45

can help us expand our network for them

07:47

and I'm excited to learn more about what

07:52

they're doing I haven't been super

07:54

involved with it but I like read all the

07:57

emails that they send us and please feel

08:01

free to check us out on their website

08:03

and people of print and then just search

08:08

for a lost alphabet and I'll read a

08:12

little bit from this

08:15

so Aysen Tate recently teamed up with

08:18

the London artist William what's design

08:20

it's a new store on Hanbury Street East

08:22

London East London for every one of us

08:25

now 35 European stores the eyewear brand

08:28

has worked with a local artist to make

08:30

sure that shop reflects the soul of the

08:32

area in this case William let's aim to

08:34

bring the energy and grit of Brick Lane

08:36

street art to the brand's Hanbury Street

08:39

space in London walking inside feels

08:42

more like entering a gallery and

08:44

somewhere you get for your eyes tested

08:47

created by Williams explosive mural of

08:49

bold colorful shapes and neon lights the

08:52

store invites you to stroll and a try on

08:54

frames at your leisure this is where the

08:57

magic happens frites aside Alma mirrored

09:00

facade on the eyes of the test room

09:02

which sits in the center of the space

09:04

like a small house the room was covered

09:06

in brick like shelving and a palette of

09:08

rusty orange plum mint green and white

09:11

designed to match the colours at the

09:13

local surroundings to find out more

09:16

about Williams creative practice and why

09:18

his style was perfect for the store he

09:20

speak to the artist himself as well as a

09:22

sand Tate's head of retail design open

09:27

it up you may have liked the full

09:30

interview in there so his background was

09:35

he studied graphic design and then he

09:38

began making commercial illustrations

09:40

twelve years ago and then he he did he

09:49

just his practice of Alton to making

09:51

like more this kind of work gotta see

09:54

you it's definitely pretty interesting

09:58

you should check out the full interview

09:59

by just getting this I think that they

10:02

have to take a subscription service and

10:05

it's really cheap and really great thank

10:08

you so much

10:09

be sure to like and comment subscribe we

10:12

have more videos coming out all the time

10:14

and have a wonderful day

Coordinating a Launch with Rachel May and Lety Does Stuff

00:00

hey guys so we're back in Miami after

00:02

spending a week in LA and it's straight

00:05

to business

00:06

you know like we're exhausted and tired

00:08

but it's time to work and so we have a

00:12

lot of amazing things that we did there

00:14

that now we get to put out into the

00:16

world and so today I'm talking a little

00:18

bit about coordinating a launch with

00:21

other you know like how do you launch a

00:23

product how do you launch something

00:24

especially whenever you're doing a

00:26

collaboration so you know Rachel and I

00:30

it's for her patreon that we're

00:32

launching so we're sitting here with

00:34

both of our laptops off and we're

00:37

figuring out the right way to post this

00:40

and we're chatting with Maddie from what

00:42

he does stuff and we have we're just

00:47

like sifting through writing lists of

00:49

all the stuff that we have to do you

00:51

know like for example I have in this bag

00:55

from Tasha 30 we took around 7,000

01:05

photos in the past week and then we have

01:12

like at least a thousand photos there

01:15

that I have to tomorrow I'll be driving

01:17

up to West West Palm Beach to go and get

01:20

and then now what we're doing is we're

01:25

on her patreon see if we can switch this

01:30

here I don't know how about so we're on

01:34

her patreon and we're figuring out how

01:38

to coordinate and we're on ladies

01:42

discord here which you should definitely

01:48

subscribe to Letty Atleti does stuff and

01:50

Rachel at hey Rachel or patreon for

01:53

sauce Rachel may and we're just chatting

01:57

back and forth because the way that it

02:00

works is her phone you have to subscribe

02:03

to both patron like both models to get

02:07

the full set and so what we're doing

02:09

right now is we're like making sure that

02:12

but what Rachel posts has all the same

02:15

links as what Letty posts and that we're

02:18

not missing anything and all of that I

02:22

think like the most important thing with

02:25

the launch is communication and there's

02:27

really no confusion about who's doing

02:29

what or what's happening and then also

02:32

making sure that you have the same call

02:36

to action so every time that you post

02:39

every time that you launch something

02:41

that launch is a call to action and so

02:45

what you need to do is you need to the

02:47

call to action is for whoever subscribes

02:52

to one of the models to subscribe to the

02:54

other person and so making sure that you

02:59

have those links correct and making sure

03:02

that you're sending out everything at

03:07

the right time you know if one model

03:10

says that it's gonna be up right away

03:11

and then you're not ready that's you

03:14

know all those people that are gonna

03:15

come from that person are not going to

03:17

go there so just making sure that you

03:22

know the most important thing with

03:23

collaborating is communication don't you

03:26

agree Rachel yeah yeah and so right now

03:31

we're working figure out what's like the

03:33

best post of best photo for social media

03:36

the best photo of to send out to our

03:39

patrons you know to make sure that we

03:41

give them the best content that we can

03:43

and thank you so much we'll follow for

03:49

more updates tomorrow I'm going to West

03:51

Palm Beach and have a wonderful day

Clarity Editions Interview IABF 2019

00:00

look at these amazing books I'm here in

00:04

LA at the independent art book fair with

00:06

Danielle and Adam hi guys you want to

00:09

sit down or we'll go and talk about

00:11

these awesome art books

00:26

okay

00:29

yeah

00:30

like having a side

00:36

and

00:39

clarify things

00:43

okay so what's your nor Baxter

00:54

our friends

00:57

I studied printmaking sorry

01:02

that's awesome yeah come on don't even

01:06

peacocks

01:09

I don't even hit like I

01:18

I just started this

01:25

[Laughter]

01:28

so how would you say that this

01:35

practice

01:40

tell me about that dance yeah why I

01:43

think it's just like it's almost like

01:46

having

01:51

small like

01:54

that

01:56

things to me

02:02

so they're kind of like

02:10

and so for you the final thing would be

02:12

like

02:13

[Music]

02:22

it's interesting I almost collection

02:25

artist by trade and I hope this I like

02:30

oh yeah ya think you're like you're like

02:35

archives of your installation

02:37

yeah yeah so uh what would you say is

02:45

like the most useful tool that you found

02:48

and it could be like a physical tool or

02:51

it could be like a carpool

02:54

yeah one it's just about

02:59

like what makes it so I don't have to

03:01

rely

03:01

other people

03:04

so I guess easy

03:10

[Music]

03:11

you

03:13

like a CNN pay

03:22

and I was really excited about

03:26

just like things like that where I can

03:29

be in my own space and actually

03:37

yeah

03:41

so what would you say he has been the

03:45

biggest statement

03:48

not giving right

03:53

there's just like you need to like

03:55

really

03:57

see your project through and I really

03:59

we make a project for a deadline and

04:04

in that

04:12

so all these small things

04:19

I found it like whenever I think that

04:24

like when we hit roadblocks and we saw

04:27

cooperation the collaboration it was

04:29

really easy to build that momentum back

04:33

because the other person usually had the

04:35

answer first we didn't know where we

04:39

were

04:41

yeah it was like like we were trying to

04:44

build a Rolodex out of paper

04:48

yeah and we're like what do we do

04:51

and like I came up with like the folding

04:55

visit but then I was like oh okay we

05:00

came up with the origami but like then

05:02

Danielle worked out a lot of the

05:04

findings actually yeah and then is like

05:10

coming tonight show them yeah this is it

05:12

yeah yeah look at this dope oh it's good

05:18

so there's like that and you pulled it

05:21

up I mean like serrated some pieces you

05:24

can tear off the corners and stuff yeah

05:26

all like folds into each other

05:28

awesome

05:30

I know you as well you have your

05:34

motivation of making this for larger

05:37

installations I write it right up a tree

05:41

and I a lot of works though just get

05:47

dusty and never turn into anything so it

05:49

was really cool to work with Danielle

05:53

and like just like get the product out

05:56

there yeah so I know so you said that

06:00

this is very much about influencing your

06:03

like

06:03

main practice which of course I mean to

06:06

me but would you say that

06:15

[Music]

06:19

yeah definitely I mean I think that was

06:21

like a large part like wanting to start

06:24

us because then it's like immediately

06:27

the product

06:30

that was kind of like and like there's

06:34

just easier ways to tap into getting

06:36

your work

06:41

and I know that like everyone whatever

06:44

they start publishing art books they

06:46

kind of get bit by this a lot of harsh

06:48

realities

06:50

their work and you've been doing this

06:52

for 10 years so you know what son

06:55

some advice that you have

06:57

trying to start out

07:00

yeah I mean I've only been doing this

07:02

for them okay but like I've been making

07:05

but yet this part I mean I think I'm

07:09

still learning that's the thing you know

07:11

so

07:16

I think it's like just about finding

07:17

tricks too

07:21

the production and like that's why I

07:24

tried to like make them all myself but

07:26

that requires time too so it's like a

07:29

balance between

07:30

[Music]

07:32

I actually emailed and called customer

07:37

service at rolodex to try to get some

07:39

free rolodexes to cut the costs and they

07:42

said they'll do their best but they're

07:44

not doing very well financially sitting

07:46

giving

07:47

and then we but then we figured it out

07:51

and this wasn't that expensive hey came

07:54

out it looks amazing yeah that's all so

08:01

so what something that would be like a

08:05

dream project

08:10

well I mean I think that's why I'm doing

08:12

this because like that is

08:15

work with other people

08:18

coming up with the best solution

08:23

[Music]

08:31

so what what book would you really what

08:33

book would you recommend right now

08:34

anyone really catching your eye

08:37

I don't know I mean I always like

08:40

branded horrendous a lot yeah she was a

08:44

bunch of short stories

08:48

and those are it's a really easy

08:51

[Music]

08:55

push my interview next and Jeremy could

09:01

be anyone

09:03

we should interview

09:16

yeah yeah that's true

09:20

but yeah actually she does a lot of

09:22

really interesting

09:25

then what's your social media notice

09:28

I am at clarity addition parity

09:31

additions on Instagram Facebook yep

09:35

pablor sure I'll make one alright thank

09:40

you so much is there anything they you

09:42

feel like you want to tell to our

09:44

audience

09:47

dude it's way easier than thinking it

09:50

honestly is yeah just just like get out

09:55

that piece of paper what do we do we set

09:57

up we set up in the backyard

09:59

we made our snacks we made our lunch

10:02

meat that all this prep I have the

10:03

typewriter on the extension cord my dog

10:06

was running circles my grandpa was out

10:08

there like we just met have to be the

10:10

time it is so fun

10:14

thank you guys so much

Critiquing My Book! w/ Claire Paice Live at IABF 2019

00:00

at the LA independent art book fair and

00:03

she's gonna give me a proper critique on

00:07

one of my books which is coming out it's

00:09

like almost done but I don't know what

00:12

to do with the next so I'll show you

00:20

Chris the cover you like two people said

00:33

that it was like a little too garish I

00:45

actually well this is the one that I

01:16

ended up going with not totally sold on

01:19

it but this is the front cover than the

01:21

back my father holding up against his

01:33

chest which also has the same over his

01:36

heart and I just thought is such a great

01:40

photo and my favorite cousin ever taken

01:42

and I didn't want to have it black and

01:45

white

01:53

so maybe it's so I want to show you the

01:59

original and the way that I'd like to

02:00

look at them in black or white this is

02:02

just the Billy go under here under

02:03

system preferences Baldy

02:09

and you can give me your opinion about

02:11

they know you think it's better in

02:12

grayscale

02:39

weather's great

03:35

[Music]

04:07

[Music]

04:13

I actually series that we working for

04:29

since 2014 like tip ticks and intimacy

04:33

tip ticks he had giving two things

04:36

it's not a blog or a bird it's a bird

04:41

it's easier to tell and also this is a

04:44

pretty large book this is all I mean how

04:57

important is to and I tried pretty hard

05:06

I was really about perspective when I

05:08

was ranging them so I wanted to have

05:10

like photos where you're looking up to

05:12

be at the top of the page and photos

05:13

where you're looking down to the bottom

05:15

and to like really kind of put you into

05:18

my eyes

05:28

this man is is one of the things my my

05:39

dad loves photography he got his work in

05:49

we bonded over this it's like biggest

05:52

calming experience it added a decade and

05:56

we would get up at like 4:00 in the

05:57

morning to go photograph sunrise at the

06:00

beach documenting so there's this sense

06:16

of repetition definitely you'll see

06:18

things that are like photographed and be

06:19

photographed I enjoy yeah I really enjoy

06:38

when there's

06:52

there's almost like an obsession yeah

06:59

like whether you're like why are you

07:02

going I always was so pretty when they

07:09

put the fights on the palm trees I tend

07:18

to be a little self-indulgent with my

07:21

work writin include a lot of over 50

07:24

photos and knowing that this is taken in

07:32

chronologically actually do feel a

07:34

narrative I think I've just realized

07:51

time to decide whether I should writing

07:56

about it you know I don't want how much

08:04

how much about text it's always a tricky

08:10

question like what information is

09:02

[Music]

09:18

there's a lot of birds actually that's

09:45

really important three photos they pay

09:53

off with that but those are the ones

09:55

that like organize me to do

10:19

enjoy this image right yeah sort of feel

10:26

like that fish is giving you there's so

10:36

different in color this was my dad like

10:51

like Chanti rich things and this is like

10:54

near the riches first like the most

10:57

expensive house ever sold American

10:59

like you like made us drive there and

11:00

he's like kind of photographing and I

11:02

felt really weird about it that's a

11:05

really what it tracks into those places

11:12

money like the idea people having lots

11:15

of money I love this photo here on the

11:18

right some of my favorite photos like I

11:21

kind of feel like that's a cover getting

11:27

hand reaching it yeah I appreciate I

11:39

like anything that that makes you

11:51

there's a lot of nostalgia on this trip

11:53

we went to other cloud world and that's

11:55

because I went there when I was growing

11:57

up with my grandfather

12:02

I probably just had to be somewhere

12:16

this is nice I don't know if you noticed

12:19

you have this really beautiful line that

12:21

comes through the branch sure I mean it

12:36

all takes pretty much place in Pompano

12:39

I've always loved this port on the right

12:41

first I like to put them away

12:43

I wasn't eventually asked the couple

12:55

well that's something sort of

13:02

why did you why did you pick this one on

13:04

the left

13:15

it felt the same way I don't want to

13:22

like talk over the work for this idea of

13:25

like like reaching for something and

13:27

wanting for something and feeling like

13:28

you have like this road to get there but

13:31

you obviously can't and it's like this

13:35

idea that you know like over there

13:56

here we go so we go up on in the morning

13:59

to go to the beach to photograph the

14:01

sunrise and then on to the balcony to

14:03

photograph at sunset

14:17

are these the first photos taken on

14:20

cleanup gosh gonna learn you're crazy

14:24

color so that spot on the left here if

14:33

we photograph that a quite a few times

14:34

over there yes let me keep returning to

14:37

it and then I remember this specific

14:39

moment I was teaching my dad how to hold

14:41

a camera steady you've gotta stop

14:44

thinking that he would take then we

14:49

traded cameras then I took a phone there

14:54

he is

14:56

everything I know I've been like

14:58

psychologically thinking about it never

15:02

his face only came in the distant parts

15:05

of his body like so distorted what kind

15:07

of yeah that's an interesting point

15:20

again that's one of the things that like

15:22

I'm excellent began we're reaching the

15:24

end I was really thinking if this is a

15:33

really nice metaphor it's like you've

15:36

had this chance to relax with you're not

15:38

there

15:49

a while ago there's something I love

15:58

about I mean one of the things I made

16:19

this book in an afternoon

16:33

it's very intuitive I'm trying to become

16:35

more yes this is the end of these two

16:40

photos of them one more at the end so

16:49

whose last photo taken locations and

16:54

what drives me nuts here is this photo

16:57

here on the left

16:58

I love this photo

17:02

I love the pointing in the direction

17:05

that it makes with this bird over here

17:08

and these dangling thing over here on

17:12

the top where it makes them feel so

17:15

squished so caged and then what you're

17:19

looking at on something that's so free

17:20

and it's like to me it yeah it like it's

17:25

a perfect ending to it the only thing is

17:28

most people are not macabre just random

17:34

people and so I have this entire book

17:36

but the only person is my father one

17:38

selfie in a mirror like in a reflection

17:40

and then two random people

17:45

and it just kills me I am leaning

17:56

towards they shouldn't make ya thought

18:01

as well I think the symbolism of the

18:06

Poynting doesn't quite work yeah he was

18:12

pointing but he was plenty behind me and

18:13

I just gotta grab these guys inside um

18:16

because I think even without it these

18:19

two images are actually full right here

18:39

[Music]

19:00

do you think you can just get rid of

19:03

this

19:08

I'm gonna have the extra space in the

19:10

background it's something that I thought

19:19

some of the idea that thought of like

19:20

sharpening them out I'm just having the

19:22

body looks like weirder like I'm it's

19:27

been the big fires of I mean I made this

19:29

I made this book in one day back in

19:31

December for months now it's done focus

19:35

tonics and let me also just show you

19:38

very quickly what it looks like in color

19:40

and you can just go qu please don't do

19:52

that all right

20:01

you know it's already so good it's so

20:04

different you're able to tell it's hard

20:22

because the seeing color is quite

20:25

beautiful

20:27

yeah I know what's a lot of the other

20:36

things is the price of printing the book

20:38

and all these stay together the price of

20:40

printing the book other is going to be

20:42

significantly higher with the price of

20:45

Sun and long see with this you can

20:47

really tell that gets hard on the right

20:53

so much better the colors do make it

20:58

it's a tricky thing more of a journey

21:31

and here

21:35

I was thinking about and I have somebody

21:49

makes you I love this like making

21:52

vectors addition that's in color then I

21:55

hate the idea like to think I'm kind of

21:57

fun the mistake actually acting out that

21:59

you're then it makes me feel like if you

22:00

buy the knowledge and you're getting

22:01

something cheaper today it is true

22:07

though you know the color guys

22:48

which one really it's very dark start

22:57

right sort of good to be it's strange

23:03

right

23:04

it's that color green I'm never sure how

23:08

to interpret it

23:37

yeah I can understand like I think this

24:16

one here where it's green on the right

24:18

and then the green where you just don't

24:23

have I get to make visual sense so yeah

24:33

I've been leaning towards black and

24:35

white as well but I also want the POTUS

24:37

to exist somewhere for me color is such

24:43

a huge part of my work always like I'm

24:48

missing a limb but I also feel like part

24:52

of the book is giving like every single

24:54

part of the book does everyone I showed

25:10

it to said oh god no really

25:13

and I wonder if maybe it I kind of

25:16

agreed the criticism didn't match salt

25:21

you know maybe go back and we can see

25:28

I like the idea of like a super vibrant

25:34

color ever good like all black of my

25:36

photos for no I haven't actually been to

25:54

the coop of it yet up and down but

26:02

really you only see this on the cover

26:04

maybe Michael watch tango or something

26:07

what title never knows best back

26:12

it doesn't really relate to anything

26:13

with my dad at all okay it's just

26:21

there's no meaning behind it but it's

26:24

written on I'm the character who's an

26:27

orphan she's she's been recently

26:29

orphaned and she has a cigarette

26:50

he doesn't make sense with my dad to

27:08

pick up

27:13

yeah is there anything else that maybe I

27:19

like shouldn't I think maybe I should

27:49

explain that system and there were like

27:51

the rules or restrictions when I was

27:53

making order when I I want them to be

27:57

arranged up here down I didn't want any

28:00

quarters

28:10

oh thank you so much maybe next pair

28:16

you'll get to see this

Quick Tip On Scaling Your Labor

00:01

good morning do you ever just wake up

00:04

and know that it's gonna be a crazy day

00:06

that's what today is for me I'm flying

00:09

out to LA first thing tomorrow morning

00:11

and I woke up to like seven authors who

00:17

had emailed me about stuff that I have

00:19

to do for their book and so today is

00:21

just like the most insane day ever where

00:24

I have to do I still have to finish

00:26

packing and getting everything ready and

00:27

taking all the trash and doing the

00:29

laundry and all of that stuff but I also

00:31

have like all these other authors who

00:35

you know like I have to mail books to

00:37

Lithuania and family like the books that

00:39

I sent to Barcelona didn't come in and

00:42

like there's just a lot and I think that

00:49

that's you know a thing that's not

00:51

talked about enough is like it's so

00:53

simple but when you have the more books

00:58

that you have the more authors that you

01:00

have and so it's really not uncommon for

01:04

me to go and just wait or like just get

01:08

off emails from five different authors

01:10

from me asking all these things all at

01:13

once and it's one of the things that

01:15

actually makes me kind of afraid to grow

01:17

because I know that I'm gonna have to

01:19

have more books and more authors and

01:21

more emails and there's only one of me

01:23

and that's something that is definitely

01:30

something that I'm thinking about and on

01:31

the tip of my mind and something to

01:36

think about and so I'm gonna ask make

01:40

this one short and sweet and just say

01:42

think about the things that you know

01:49

cannot be scaled you know like for me

01:52

emailing back and forth with an author

01:54

cannot be scaled and think you know

02:00

those are the pressure points on your

02:02

business and ask yourself you know is

02:05

this you know is this what we want the

02:09

pressure you know for me the like

02:12

things that cannot be scaled are you

02:14

know sitting down to work on authors

02:16

books to make sure that they look right

02:17

and great or you know emailing them back

02:20

and forth but printing I can scale print

02:23

or other things like that and so trying

02:26

to scale everything else that you know

02:27

you're maybe not good at and maybe don't

02:31

want to do is something that is worth

02:36

thinking about on the other note

02:38

checkout I have this shirt about Tiff's

02:42

in Pennsylvania should go there it's in

02:46

Kutztown great store run by TF and next

02:51

time I talk to you guys I'll see you in

02:52

LA

Packing for LA Art Book Fairs

00:02

good morning only thing is it's not

00:06

morning it's like 1:00 in the afternoon

00:12

yeah I woke up late today it's been a

00:15

weird rough day

00:17

I even like messed up making my eggs for

00:21

breakfast and so what happened well last

00:27

night I stayed up very late making art I

00:30

was up till like 6:00 in the morning

00:32

just not really making art for project

00:36

you're working on things that I should I

00:39

just stayed up and played with Photoshop

00:43

and I didn't even save the files I just

00:46

drew and doodle till like 6:00 in the

00:48

morning I looked at some Flickr photos

00:51

and like that

00:53

I think it's important to say you know

00:57

like I'm an artist and I just make art

01:01

just because it's fun and I do

01:03

irresponsible things even that I

01:05

shouldn't and paying for it today oh

01:13

like worst headache so I think something

01:20

I want to talk about briefly is going

01:22

and you know the fact that I look at

01:25

like the source of information that I

01:27

draw inspiration from and look at has

01:29

changed a lot over the years so it used

01:33

to be you know especially when I was

01:35

going to school and like trying to get

01:37

all my majors and really dig deep in a

01:39

sculpture I was looking at you know the

01:42

artist that you're told that you're

01:44

supposed to look at and you're like you

01:49

know I was looking I like Marcel Duchamp

01:52

than the traditional sculptors and you

01:55

know donnas and experimentalists and

01:59

constructivists and you know the

02:01

Situationists and all these art

02:03

collectives and all these experimental

02:05

movements and now I don't look at them

02:13

I mean I do but I've you know I've read

02:15

a lot of books I read all the books on

02:18

my saw the shop but I still return to

02:19

them but I spent a lot of more time

02:21

looking at non-canon art forms and a lot

02:26

of contemporary art like I watch a lot

02:28

of YouTube now I'm super interested and

02:30

I look at Flickr and I think that it's

02:35

definitely you know huge become a part

02:38

of my practice and you know obviously I

02:42

mean I'm starting a YouTube channel I'm

02:44

starting a podcast but I think that you

02:47

know I'm really interested in these

02:48

contemporary art forms and you know you

02:52

don't really get to decide was great and

02:56

we're like I think what's gonna be the

02:59

thing of the future you know like I love

03:05

getting to see you know like thousands

03:08

and thousands of photographers work and

03:10

most of its mediocre most of its crap

03:12

but occasionally you have like they do

03:14

one photo shoot that's really great or

03:16

like you know you can see holdback

03:19

catalogs of their whole contact sheets

03:21

and I don't know for me that's it's

03:24

great and then I just you know I can

03:27

like spend all night doodling on my

03:29

computer and then you know I have to

03:31

save it so I have to worry about like

03:32

all this paper lying around it's great

03:35

so packing for LA well so I'm going to

03:42

LA game like like Thursday morning and I

03:49

need to pack because I mean I need to

03:55

but something to know about me is I'm

03:57

notoriously a terrible terrible Packer

04:02

there was one time in 2015 when I spent

04:07

a month in Baltimore and I literally

04:10

lived for the entire month and I only

04:13

packed five blue Hawaiian shirts so I

04:18

just wore blue Hawaiian shirts every

04:21

single day

04:24

and I'm hoping that I you know I always

04:26

every time I go somewhere I like mess up

04:30

which is ridiculous because I don't want

04:32

any things I just take everything I own

04:34

and put it all in one bag it all fits

04:35

there but I still somehow screw it up so

04:40

what am i so when you pack as an artist

04:44

you know I find that I said like 90% art

04:49

supplies 3% clothes I'm like like

04:52

hygiene and so I have in LA I'm kind of

04:57

doing quite a few things you know I have

04:59

the book fair I'm meeting with authors

05:02

meeting with other people you know maybe

05:05

meeting with some bookstores and then I

05:07

have a bunch of photo shoots for the

05:10

rest of the week like booked solid like

05:13

I'm having like like I'm getting picked

05:15

up from the bookstore like from the book

05:18

fair not even going to the after-party

05:21

to be driven out of LA to do a shoot and

05:26

I'll be doing a shoot with Letty from

05:30

Letty does stuff and I believe her name

05:34

is Susie from the strawberry butcher

05:36

they're both like really famous

05:38

Instagram and patreon on YouTube models

05:41

I think Letty has one of the highest

05:44

like like one of the most successful

05:47

adult creators on patreon which is

05:50

amazing I'm gonna be doing work with

05:53

Rachael May who's flying out there with

05:57

me and so we're gonna be you know doing

06:00

collaborative shoots with all of them

06:02

and I have to pack all my photo stuff

06:05

all my book stuff which I've been

06:07

mailing out books like constantly it's

06:13

frustrating I ordered a you know a bunch

06:14

of books for the fair that was in Miami

06:17

this weekend

06:18

they still haven't arrived they were

06:20

supposed to be here a week ago and they

06:21

still aren't here whatever does get here

06:28

when I'm not here and I'm just sit

06:29

outside in the rain whatever so one

06:32

thing that I'm doing this year as part

06:34

of my personal practice

06:37

wasn't really something that I like made

06:38

a conscious decision to do until it kind

06:41

of felt like it was already one but I'm

06:44

pretty much only shooting film now I

06:47

have a digital camera but I've almost

06:51

entirely shooting film so I'm not even

06:53

this isn't my first ever trip where I'm

06:55

just not gonna bring a digital camera

06:57

and I have like some really big photo

06:59

shoots lined up you know where like you

07:02

know thousands of dollars are on the

07:03

line and I'm just gonna only shoot films

07:06

and I'm pretty nervous about it for a

07:09

couple reasons I'm nervous that I'm

07:10

gonna run in film I'm nervous that the

07:12

the lab is gonna mess it up as it is

07:15

right now I have a lab in a way that I

07:17

trust I've never gone to one I actually

07:20

still mail all my film to Pennsylvania

07:23

and the reality is nobody like really

07:26

does film scans it or does it as good as

07:29

I do and I know that's like such a dumb

07:32

thing to say but you know like I I don't

07:37

know I'm a professionally trained

07:38

colorist $200,000 degree in it you know

07:42

like I went and for me i surd how with

07:48

film and like I had already been

07:51

shooting large format and scanning it on

07:54

a Hasselblad drum scanner before I ever

07:57

shot a digital camera so like four years

08:00

and so like it actually feels and makes

08:05

it like darkroom printing I've been

08:07

doing like longer than I've been doing

08:11

digital like taking digital photos at

08:14

all which i think is really rare for

08:15

someone in my generation and I also

08:19

think you know and I'm just you know

08:21

really geeky a really techie and I can

08:25

like I love to like scan a photo and

08:27

look at like those scan density and see

08:30

all the little details and and fix color

08:33

correct and if you haven't watched my

08:35

color cartooning tutorial and how to do

08:36

that with cheap scans definitely do that

08:39

it will help you a lot so I'm bringing

08:44

my cameras I have a couple ones I'm

08:46

gonna bring camera bags unfortunately

08:48

never you fly with cameras

08:49

I'm a giant pain in the butt because you

08:51

have to like put you have to be able to

08:55

take all your cameras out and normally I

08:59

only take one camera I usually only take

09:00

my digital camera but I just this year

09:03

bought a second film camera as a backup

09:07

and I'm a little worried because it's

09:10

it's plastic so I like super rough to

09:15

every all my equipment and I just you

09:18

know I buy like all metal and then I

09:21

just like slam everything into oblivion

09:24

and take it all around the world and

09:28

don't buy plastic because it'll break

09:31

it'll break so I just recently got an

09:36

amazing deal a couple months ago I can

09:40

do is three so everything that I have I

09:45

have my old-fashioned Canon EOS 620

09:52

which is like the first ever film camera

09:54

I have es3 which is like that I control

09:59

one and it comes with a zoom lens which

10:01

I've never ever worked with a zoom lens

10:03

except for like when I worked for a

10:05

company shooting portraits and I've

10:08

never worked with autofocus aside from

10:09

like a little point shoot so it's like

10:12

crazy to me to have these technologies

10:14

but also very frustrating because I've

10:16

been trying them out and I'm definitely

10:19

faster like you know if you shoot a

10:22

hundred thousand photos with the lens

10:23

you're faster than autofocus at least I

10:27

am I don't know like sound whatever I'm

10:33

fooling myself but I'm definitely faster

10:35

and definitely more accurate and it's

10:36

something that it's like really

10:38

frustrating with me because you have

10:40

these zoom lenses and I just like the

10:42

autofocus lenses and like you try and

10:44

focus them by hand and I just don't look

10:46

right I look good so I have a zoom lens

10:51

there I have my normal 15 millimeter

10:55

which I finally got a lens cap off it's

10:58

not a canon lens but I have no

11:03

how the lens cap with this for like five

11:05

years and if you could imagine leave a

11:08

dust and crap you know going to the

11:10

desert hiking in the mountains I mean I

11:12

think I've hiked like backpacking maybe

11:16

I mean at least twenty thousand thirty

11:18

thousand miles with this camera and I

11:21

don't have like a camera back i I own

11:25

when I never ever use it I just throw it

11:27

in my backpack which you know literally

11:30

has no padding at all or if it's a small

11:35

trip I'll take this little bag again no

11:40

padding but I got these like traditional

11:46

bags and I'm gonna like try and put them

11:47

in here and then put them in my backpack

11:49

I don't know

11:52

[Music]

11:54

mostly bring your 35 millimeter lens so

11:56

I bring like three lenses I feel like

11:58

that's fine um I have other lenses but

12:02

you know I just bring a great card so

12:10

most people who shoot and shoot film

12:15

don't really care about color or about

12:18

lighting you know these are pretty big

12:21

clients and so I'm gonna bring a great

12:24

card and what it will allow me to do is

12:27

get accurate color and good metering you

12:30

know like a lot of times when I shoot in

12:33

digital I'm shooting an aperture

12:34

priority but here I'm probably gonna be

12:36

shooting in manual I'm gonna exposed for

12:38

the model you know put this in front of

12:39

models face get the light like a real

12:42

light meter reading and make sure that

12:46

the models look great

12:48

we're doing some really weird really

12:50

experimental stuff and we're really

12:54

gonna like be pushing film latitude of

12:57

what film can do and so if I want to

12:59

make sure that I'm not messing up

13:03

technically my brain I have this thing

13:10

which is like the critic organizer I've

13:12

been using it for about a year now I

13:14

love it it's great

13:17

bring the back here

13:20

keep color filters and I bring some

13:23

color filters I still put over top of

13:25

the flash I'm probably gonna have to

13:29

bind you better don't you have to buy

13:31

batteries every time that you don't look

13:35

those batteries gay I don't think I

13:36

don't get to buy batteries every time

13:38

you can fly I think that you're not

13:39

allowed to carry batteries especially in

13:41

a carry-on you know I'm not gonna check

13:43

this my - my god some lens wipes

13:54

I got film here I had a couple rolls up

14:01

to Porter 160 this was a birthday

14:04

present with another if another box of

14:11

Porter 160 I just got in the mail here

14:20

yesterday and now I'm thinking that I

14:27

don't have enough film crap so I'm

14:31

probably gonna have to order more film

14:33

to my air B&B; or whatever in LA because

14:38

you know the worst thing that you do is

14:40

you shoot all film and I have like a lot

14:43

of shoots lined up and I'm just not

14:49

gonna have enough film I have lots of it

14:50

like expired film sitting here but it's

14:54

all a six slide film and I can't believe

14:57

I love slide film I actually preferred

15:00

it on it and every way but since I won't

15:05

be processing it myself I won't be

15:09

taking I won't be using it because I

15:14

have to like process it myself and scan

15:17

it myself it is not worth it it's like

15:19

the amount I'm gonna shoot he would take

15:20

so much time and I think there's

15:23

something to talk about you know as a

15:25

professional artist you know like I

15:27

started out shooting very slow

15:30

large format and then I moved to

15:34

shooting you know getting a couple

15:37

hundred photos that I need ready for a

15:40

production like ready out there in the

15:43

world every single month you know like

15:46

and so you know if you shoot to need if

15:50

you go from you know couple look at your

15:52

own pace to maybe like you need five

15:55

thousand photos this year that are like

15:56

portfolio already then you'd need to

16:02

outsource things and it doesn't make you

16:05

a bad artist to think about those things

16:08

and to do them other than that I'm gonna

16:13

bring some petty cash for the Book Fair

16:19

I'm gonna bring this stand here I'm in

16:22

court I've been recording on my phone

16:23

and this microphone which I got actually

16:26

at the podcasting event last month and

16:31

hopefully I have a book coming in

16:33

suppose you got a bunch of packages

16:35

mails just I don't what it is but mail

16:37

just never arrives it's like a thing

16:40

where it's like every time that I need

16:42

mail which is not here so I supposed to

16:43

get yesterday a brand new book that I

16:46

ordered Michael hi its new book about

16:50

focusing maybe it'll help me and and

16:55

yeah you know I'd like to read that on

16:57

the plane or or something I always try

16:59

and make art every time that I'm travel

17:01

and I had this thing where I can't sleep

17:04

on the plane it's like thing I've gone

17:06

17 hour fights I'm ever one sick kid

17:09

going home from Jordan was like 45 hours

17:12

I can't sleep so last time when I was

17:17

flying home from LA I actually made a

17:18

book cheese balls on his cheek and I was

17:22

through all the photos that I took in LA

17:24

it was about she's about the feeling of

17:29

feeling cool in LA because like you know

17:31

Rachel and I were really dorks like her

17:34

totally like cheese balls but we felt

17:37

cool in LA and so I think there's this

17:40

infectious energy very

17:43

with being in LA where you know like you

17:47

getting a cup of coffee at Starbucks and

17:49

you just feel cool because you're

17:50

getting a coffee in LA and so I think

17:56

you know that was really what I wanted

17:58

to capture and it was just something fun

18:00

that I did for myself and it hasn't sold

18:02

well but I don't care I didn't make it

18:05

from that I only printed I try to I did

18:07

it to try out a new printer which I've

18:09

never done before and I decided not to

18:12

go with them so I only have like 15

18:16

copies 10 copies and then that's it like

18:18

you guys you know if you want to order

18:20

it it's definitely a collector's item

18:22

because you know I don't bring it to

18:25

every fair I don't show it everywhere

18:27

and I don't imagine that I'll be buying

18:29

more when like maybe I'll order more in

18:33

a couple of years or something but like

18:35

when I run out I'm definitely not gonna

18:37

you know stock up and make sure I have

18:40

it because it's not a high seller

18:42

[Music]

18:43

something that I made for myself to kill

18:46

my board I'm on the plane and I think

18:48

that that's something that you could

18:49

talk about you know as an artist is you

18:53

know like you have projects that you

18:55

make with viewers in mind and then punch

18:57

it that you make with yourself in mind

18:58

and I think that you can overanalyze

19:00

yourself constantly saying like this is

19:03

the art that I want to put out in the

19:04

world this is the aunt that I don't want

19:05

to put out in the world and there's

19:07

definitely like a point of that where

19:09

you know you don't want to put out

19:11

everything but you should definitely put

19:14

out like lots of stuffs like I'm not the

19:17

best YouTube vlogger

19:18

but I'm gonna put this out there so

19:23

nothing to consider I think that's it I

19:27

think that's

19:28

oh yeah oh wait no I have to pack

19:30

clothes dad that's the thing too I have

19:32

to pack clothes and so gotta pack

19:37

clothes I got attacked books because I

19:39

have 30 books and I ordered like 30

19:41

different books and I ordered some books

19:43

there that I was like I'm gonna take

19:44

some books from here and put through my

19:47

carry on because they're really

19:48

expensive to order new ones but then I

19:51

haven't gotten all that shipment in and

19:52

I sold out of some of the books the

19:54

other ones I'm maybe at one pack today

19:56

time

19:56

I don't know anyway thanks for listening

20:00

to me ramble if you have any questions

20:02

let me know I'm excited to share my trip

20:05

to play with you guys I have a lot of

20:07

awesome things planned I might not do a

20:09

lot of vlogging because I just have like

20:11

every minute scheduled already going

20:13

into it and you know I think that that's

20:18

when you work with other artists that's

20:20

when it becomes tricky you know that

20:22

that's when you're when you have a

20:24

schedule is whenever you collaborating

20:26

whenever you have responsibilities to

20:28

other people so if you just want to make

20:30

art just never set those deadlines but

20:32

if you want to like be doing stuff all

20:34

the time

20:35

then you collaborate anyway be sure to

20:38

LIKE comment subscribe let me know any

20:41

your thoughts on this let me know if

20:43

you're in LA you want to meet me at the

20:44

fair have a great day

Miami Zine Fair Haul

00:00

good morning today I'm gonna do my first

00:02

ever haul from the Miami zine fair which

00:05

I went to last weekend yesterday so

00:08

first thing I want to show that I got is

00:11

this awesome poster and what it contains

00:16

I'm and why I kind of kept it aside from

00:20

the cool design here because it has all

00:23

of the names of all the people who

00:25

participated and so I did not get a

00:28

chance to talk to everyone there because

00:31

I was too busy running my table or I

00:33

didn't have enough help and so I'm gonna

00:35

go when I'm gonna look up all these

00:37

people on Instagram and I'm gonna see

00:38

what they're doing and what they're

00:39

making and you know it's a giant

00:42

resource all in one place of everyone

00:45

who was there which is great they're all

00:47

local artists or you know at least

00:49

willing to come to Miami the next thing

00:53

which I got was these two hats here I

01:03

saw them for the very bizarre and I was

01:06

like whoa my girlfriend's gonna love

01:08

this I got to get it for and then I got

01:11

myself one

01:13

they were pretty expensive I got I think

01:17

they were $40 for both of them

01:18

twenty-five for one so I'm gonna come

01:23

back to that a little bit the next thing

01:27

that I got are all scenes all which I

01:32

kind of caught for free which is really

01:34

great I got this really great zine on

01:39

noses show you here in exchange for the

01:44

fact that I will be doing a review on it

01:45

in a little bit and so you'll see that

01:49

coming just people talking about noses

01:51

and writing about noses and I just

01:56

thought there's such a huge sense of

01:58

humor in it and that was by one of those

02:02

local students here in Miami and then

02:04

this is Professor she wrote

02:10

a little zine that is really great look

02:15

you can't even see it so I'll be doing a

02:20

review of that as well I not this other

02:27

zine here which is pretty great and I'll

02:35

be doing probably a deeper review of

02:38

this as well and then I traded one of my

02:47

books for the zine by the organizer of

02:50

the event

02:52

Amanda Keely I haven't really had a

02:55

chance to look through it but it seems

02:57

really dope it's about like dancing and

03:01

bookmaking like the motion combined

03:04

again I got to give it a deeper look and

03:08

then I got I had a really amazing talk

03:12

for a while with someone who makes these

03:16

little pockets that you stick inside of

03:24

that you stick inside like notebooks and

03:29

I have been a journal or every day for

03:34

about over 10 years now and so we had

03:37

like a really good some talk about

03:38

journaling and I went and showed it my

03:40

journal and we talked all about it and

03:42

again I got it as a gift for my

03:45

girlfriend because she just started

03:48

journaling like this month and she's

03:51

heard generally because she wants to use

03:53

stickers because she loves stickers and

03:55

so I wanted to give her a little pocket

03:58

to put her stickers in and I picked the

04:01

one with the donuts on it I'm not sure

04:03

if I'm gonna get that one to her to me

04:04

because we have this inside thing where

04:07

we love donuts because last year when I

04:09

went to La Book Fair we really really

04:11

really wanted donuts and then like we

04:13

went to like trekking across all of LA

04:17

with our luggage right before the plane

04:19

ride trying to get donuts and then we

04:21

like didn't get the donuts and then I

04:23

was so angry

04:24

I wrote a poem about it and it was

04:25

immortalized and it's like the first

04:27

page my book cheeseballs a new chic

04:29

where I just like completely lambaste

04:33

King Donuts for not being open when they

04:36

advertised and so I want to talk a

04:42

little bit about the zinging experience

04:44

and what it's like to be a vendor at a

04:47

book fair or a zine fair especially

04:50

because I have another one leaving for

04:52

LA in two days three days and so why am

04:56

i doing these things like what is the

04:57

benefit what are the drawbacks what can

05:00

you learn about from my experiences and

05:03

I think it's important to say that I did

05:07

not buy any books there which is kind of

05:13

like a taboo thing usually it's one of

05:15

the only vines when I haven't really

05:16

bought books at a fair and it has

05:21

nothing to say about the quality of the

05:23

work that equality was great the people

05:25

were great I just personally didn't

05:28

connect with a lot of the work which is

05:31

fine it has nothing to do with the

05:35

quality of what I'm doing it just the

05:38

mood that I was in and the taste that I

05:40

was feeling

05:40

I just wasn't I wasn't feeling it and

05:44

personally I haven't been reading a lot

05:46

outside of my practice you know I read

05:48

like 400 books last year for my business

05:51

alone and then I have my own writing and

05:54

my own reading and I just haven't been

05:55

reading as much as I wanted to and I

05:58

thought that seemed to be like a good

05:59

way for me to digest things and like

06:01

because it's so small you can read a lot

06:03

of them but I did read a couple of them

06:06

there but I didn't always feel like I

06:08

should keep them and then a couple of

06:11

ones that I saw like there's a lot of

06:12

things with you know like anarchist

06:16

scenes and you know down with

06:18

consumerism which I totally jive with

06:21

but also like I'm a career business

06:26

artist and I don't really want someone

06:29

telling me that like I shouldn't be

06:31

trying to make a living for my art which

06:33

is not what they're saying but like

06:36

oh man I just don't need to take

06:38

business advice from someone who can't

06:41

afford to buy books thrown that out

06:44

there like that I also I get it like I

06:49

mean my business evolved out of that

06:51

radical left position as well so but

06:57

what I did spend money on because I

07:00

spent money on non book things I spent

07:02

money on these which are $2.00 each

07:04

which are great and I feel like I'm

07:06

gonna use it if I don't my girlfriend

07:07

definitely will which I also primarily

07:12

got as gift my girlfriend so I think

07:14

that's important to think about if

07:16

you're a table in one book fair the

07:19

people that sell house like clear house

07:21

and make money are not necessarily the

07:24

people that sell books and book fairs

07:26

and there's a reason why every time you

07:27

go to a book fair the people that do

07:30

like there's more than just books there

07:32

and part of this because you have to

07:34

compete with books and like if you go to

07:37

a book fair and you're selling a book

07:38

there's a thousand books of that book

07:40

fair and you have to sell you have to

07:42

compete with all the thousand other

07:43

books but also part of it as books are

07:45

really really hard to sell because you

07:48

literally only have the cover and maybe

07:50

someone to flip through like a moment

07:52

flip through well I'm kind of like

07:54

awkwardly standing there the other side

07:56

of the table trying to like ignore you

07:58

but answer your questions but try and

07:59

desperately try to give you make this

08:00

sale it's not that it's not the best

08:03

scenario where as like a t-shirt or a

08:05

hat it's immediate it's instant it's you

08:08

know it's totally flat and so it allows

08:11

the people who want to read your book to

08:14

you know or a person who wants to buy

08:16

that to instantly know that they like it

08:18

and so those are the people that always

08:21

do really well at book fairs and I think

08:24

that if you are someone who you know

08:27

wants to go to a book fair having

08:28

options like that having tote bags or

08:31

shirts or pockets or anything like that

08:34

people buy them up non-stop now I did

08:41

not I think that I made money I haven't

08:43

I haven't even like calculated the

08:45

amount of money that I rent but if

08:46

whatever I did make you know I have to

08:49

pay my

08:50

those two and then I spent like 50 bucks

08:53

on these hats and those things and then

08:56

of course you know this gas driving down

08:58

there and even if I made some money you

09:00

know I spent two whole days there and

09:02

I'm sure that my time comes out to like

09:05

a dollar an hour so I would say that you

09:11

know I've been talking to people and

09:13

I've been to book fairs all around the

09:15

world I've been double fares you know

09:17

and Philadelphia in Los Angeles and

09:19

Dubai and I've talked to people who have

09:21

gone everywhere around the world and

09:23

nobody makes money at book fairs and I

09:28

think that that's not a conversation

09:29

that happens enough why and yet people

09:35

continue to go to book fairs like I you

09:38

know I know that I'm going to lose

09:40

probably at least $1000 at those la Book

09:43

Fair that I'm going to but I want to go

09:47

anyway and so what are the benefits that

09:50

I'm gaining from them and what are the

09:55

things that you know I can really do

09:57

better and the art community as a whole

09:59

can do better well the first thing first

10:04

is I've never heard of anyone traveling

10:07

to a book fair and making money I'm sure

10:09

it happens but I've never encountered

10:11

like if you're going out of state and

10:14

you got a book a hotel or you got a book

10:15

of flight I don't think you're gonna

10:18

make money the only people that I've

10:22

ever heard of ever making money from a

10:24

book fair talking to hundreds of vendors

10:26

are people who do it within their own

10:29

state so like I live right outside of

10:31

Miami I went to the Miami zine Fair it

10:34

made sense I just had a drive there like

10:35

I could I had breakfast in my own home

10:37

you know I do I drove there and I

10:41

returned home when I was done so going

10:45

to local ones will make you a lot more

10:48

profitable than say you know I really

10:50

want to go to the China Book Fair I

10:52

really really want to go but I know

10:54

that'll is so much money doing it

10:57

[Music]

10:58

another thing is where is the

11:03

location of the book fair you mean not

11:05

necessarily in relation to you but

11:07

relation in to its target and McGrath

11:09

and so this is something that I think is

11:13

like a super controversial thing to talk

11:17

about but I think that it's not talked

11:21

about enough

11:22

and I think that it's because you know

11:25

you have a lot of you have a lot of

11:28

voices all on multiple points of the

11:30

conversation so for example if you have

11:35

a book fair in a lower income area which

11:40

is a great thing because you get to

11:42

introduce books to people that don't

11:45

normally have that opportunity to go to

11:47

museums or to go to see those things

11:49

it's it's a great thing that needs to

11:51

happen but know that you're not gonna

11:55

make any money at that fair if you

11:57

participate because the people that go

12:00

there like the people in that

12:03

neighborhood don't have the money to buy

12:04

your book they don't have the money to

12:07

buy your art and if you're like you know

12:09

I'm selling books that are like twenty

12:11

dollars if you're selling a painting

12:12

you'll never sell the painting there I

12:14

mean art is one of the few things where

12:17

you will have people who will go all

12:20

around the world to go and look at good

12:22

art so you will have people from higher

12:24

income areas going there but in general

12:29

the majority of the people that role in

12:31

are not going to be people that are

12:33

going to afford or buy your book or buy

12:36

your art and that doesn't mean that it

12:40

shouldn't still happen like I think that

12:43

these events are really important and

12:44

they need to happen and I think that you

12:48

know opening up these spaces is really

12:55

vital to a community and I just think

13:00

you know like my I grew up kind of poor

13:03

and if I had ever seen an art book fair

13:05

I feel like it would have changed my

13:06

whole life like like I definitely became

13:08

an artist anyway but I would have felt

13:10

so empowered to see some artists

13:13

succeeding ever

13:15

when I was growing up and I think that

13:17

that's like that you know it has the

13:22

power of you life-changing but I also

13:23

think that you know if you were a

13:25

business owner if you were professional

13:26

artist you need to know going into it

13:29

that you're not going to make money and

13:31

I think that there needs to be more

13:34

transparency on that front talking about

13:39

you know what can the art community

13:43

do better as a whole to make it more

13:47

accessible to communities that need

13:50

access and more accessible to artists

13:54

and art institutions that want to

13:56

participate but might not find it

13:58

financially viable because then you know

14:01

like if it's not financially viable then

14:04

you're basically only getting the people

14:05

that are getting like grant funding or

14:08

like sponsorship funding in which case

14:11

it all goes back to it's not really

14:13

about the community at all it's just

14:15

about whatever really rich donors wants

14:19

and I know that's like that was super

14:23

super like controversial thing that I'll

14:28

probably ever talk about here and I'm

14:29

not leading a stance and I'm not really

14:32

saying that the Miami Museum Fair was

14:33

that or was not that but it's just

14:37

something that I haven't gone to lots of

14:39

fairs and lots of like rich and poor

14:42

areas you know it's different you know

14:45

like when I did the you know Art Fair

14:48

like they weren't walking Dubai the

14:51

average income of the person going to

14:54

that fair and what they were willing to

14:55

spend on the book was very different

14:57

than at a smaller books book one in

15:01

Pennsylvania that I you know like the

15:03

one that I hosted in there helped host

15:05

my girlfriend hosted in Harrisburg

15:08

Pennsylvania so I think that that's not

15:11

talked about and seriously seriously

15:14

needs to be so why do you go to book

15:18

fairs well the reason why is because a

15:23

lot of to meet people really for me it's

15:27

so empowered

15:28

and so amazing to go and meet people who

15:31

like pick up my book and love it and

15:34

like that's like every time that I feel

15:38

like down I just think about you know

15:40

last book where I went to before this

15:41

was the Philly Book Fair last year and I

15:44

had a woman pick up my book a month of

15:45

flowers read it on my table cry and grab

15:49

her friends and I sold five copies I

15:51

sold out in ten minutes and for me like

15:54

that's gonna stick with me forever

15:57

another thing besides like meeting the

16:01

people getting feedback seeing what

16:02

sells what doesn't sell that's not to

16:05

say that you should change what you make

16:06

like I make lots of books that aren't

16:07

profitable I make some books that are

16:09

profitable but you know I believe that

16:11

if they should all exist and I make art

16:13

just for art's sake but seeing what does

16:19

well like when people pick them up with

16:21

the feedback they give you on is really

16:23

important as well and the next one is

16:25

meeting the people there who also vend

16:29

and the people that go and give

16:32

opportunities you know I woke up this

16:34

morning to a direct message and

16:35

Instagram saying that they want to

16:36

interview me for a project on

16:39

entrepreneurship that's awesome and I

16:40

would love to participate you know and

16:43

that's all happens because I went to

16:44

that fair you know when I talked about

16:46

here the list of all the people that are

16:49

on here well these are all people that

16:52

care about what I'm doing and I care

16:56

about what they're doing and for a world

16:58

that is lonely as it is to be an artist

17:01

you know to meet people and have real

17:04

conversations about our and to have real

17:06

potential collaboration experiences is

17:09

so important you know just going out

17:13

there and talking with your local

17:14

community is so important you know the

17:16

first thing I did when I moved down here

17:17

Miami is I've looked at what's the like

17:19

the main

17:20

art bookstore in this area exile books

17:23

so I drove down there for an event and I

17:26

introduced myself and they said oh we

17:27

have this Fair coming up in April signed

17:29

up that day you know so and then I met

17:33

tons of people at this coming Fair and

17:36

you know people talk about what does it

17:38

mean to network as an artist and to get

17:40

opportunities and to advance yourself

17:42

and it really is to put yourself out

17:44

there and to do these things and to be

17:49

genuine you know like I think when

17:52

people think about networking I think

17:54

about being fake or something like that

17:57

but you know like you don't do

17:59

pretending you like someone's art if you

18:01

don't but like if you do Drive with it

18:03

tell them because artists need that

18:07

support artists are like so very often

18:10

emotionally weak and just having someone

18:12

say yeah I love this this is really cool

18:15

let me learn what you have to say about

18:18

noses really ties with someone and it

18:22

will make the whole day better and it

18:23

will make their life better and it will

18:25

make them keep making art and I said

18:31

like I you know I always lose money

18:34

every time I got a book affairs but I

18:36

always continue to go because I just

18:38

have such positive experiences I get to

18:40

see you know how the market is growing

18:43

how the market is changing and I get to

18:47

just talk with people who are struggling

18:50

with the same thing that I'm doing some

18:51

people are doing other things that are

18:53

working some people aren't there are

18:54

different stages of career you know I'm

18:56

at the point now where like I went to

18:58

the Miami zine Fair and I felt like one

19:00

of the more established people at the

19:01

fair which is crazy because you know two

19:04

years ago I was the least established

19:06

personal affair and I felt insecure

19:07

about it so I think that you know I get

19:12

to have conversations with people who

19:13

are just starting and tell them you know

19:15

these are some of the mistakes that I

19:16

had what I'm doing here by YouTube you

19:19

know and then I get to meet with people

19:20

who are further along and get advice

19:24

from them and I get to you know sell

19:31

sell and share my art and have a great

19:35

time and you know look at art like I

19:38

love art anyway thank you so much for

19:44

listening

19:45

be sure to like and subscribe and

19:47

comment I have a whole bunch of content

19:48

coming up you know I'm going to LA for

19:50

their fair let me know if you want any

19:54

more specific type of content

19:56

I'll be covering these books in the

19:57

future let me know if you like the whole

20:01

idea you know I try to do a haul and

20:03

then like kind of build upon it and talk

20:05

about the art community as a whole

20:07

and have a wonderful day please like

20:11

subscribe subscribe comment follow us on

20:15

instagram at lost alphabet from our

20:17

website thank you so much

Color Correcting Negative Film For Printing

00:00

color correcting negative film for

00:02

printing so here we have a book that I'm

00:05

currently working on my own work into

00:08

the wild sky which will be out pretty

00:10

soon and what happened is I shot all of

00:13

this with 35 millimeter film during the

00:16

sunrise I got up like 4:30 in the

00:17

morning and I used actually a one-hour

00:21

photo that I found me here it is the

00:23

first time with this particular

00:25

[Music]

00:26

developer and lab that did this work and

00:30

overall it's not bad but there's

00:34

definitely a very strong cyan and green

00:39

color cast that is happening and that's

00:43

not only their fault

00:44

every time that you automate scanning

00:46

the computer is going to try and pick a

00:49

white mount a white point for you and

00:53

unfortunately whenever you have a

00:55

sunrise photo the the light isn't pure

00:59

white because of a simple fact that you

01:02

know it's a red and that's orange and

01:04

it's yellow

01:05

and so you want to be able to capture

01:08

that and so what happens is whenever the

01:11

computer does it it thinks oh this photo

01:12

is a way to read way to orange and so it

01:15

adds cyan and it adds green cast and it

01:21

takes away some of that red and so what

01:24

we're gonna do in here is we're going to

01:24

go in and edit a bunch of different ones

01:28

part of the project is that we have all

01:30

of these different lighting scenarios

01:31

happening all together so I'm going to

01:33

edit a couple of different ones and you

01:34

get to see adding cyan cast is very very

01:38

common so we're going to go here and

01:43

edit with Adobe Photoshop and this is

01:46

the same procedure as if you were to be

01:49

editing a a film photograph that was

01:53

scanned to be printed just one off so

01:59

this is a pretty low resolution JPEG so

02:01

there's not a lot to play with so the

02:04

way that we're going to be editing you

02:07

know it's going to be a lot more subtle

02:09

and just about color correcting as

02:11

opposed to making major changes

02:13

that you would do if you have a raw file

02:15

from a digital camera so to start this

02:21

photo doesn't seem that bad but I

02:23

promise that it will look a lot better

02:25

by the time you're done and to start

02:27

we're going to hit command J to create a

02:32

new layer and then we're going to go and

02:36

under here we're going to go to edit

02:39

your image adjustments then down to hue

02:44

and saturation the first thing we're

02:47

gonna do is we're gonna turn down that

02:49

cyan turn it down just a little bit and

02:55

I'm checking the sand here is this the

02:58

flash that I use is a neutral they're

03:02

relatively neutral temperature of warmth

03:07

to coolness and so we want to find the

03:10

point that is the most neutral in order

03:13

to get the real colors happening up here

03:16

so I'm just lowering the saturation of

03:18

cyan a pretty good amount it's actually

03:21

very cyan then we're going to here on

03:24

reds and we're just gonna pick the

03:26

saturation the Reds up just a little bit

03:29

like that okay awesome

03:33

so then we're gonna make a new layer I

03:36

prefer to make new layers but this way

03:39

as opposed to making masks I find that

03:42

for my workflow it just worked better

03:45

and it just works a little bit easier so

03:48

then we're going to here and you have

03:51

adjustments and when I go to curves and

03:57

we're just going to bring the exposure

03:58

up just a tiny little bit we'll come

04:01

back to that later

04:02

in general printing is very dark because

04:06

in these the backlighting allows the

04:11

darker colors to look brighter than they

04:15

actually are and allows for more depth

04:18

in the blacks than our printing process

04:20

now if you have like a you know like I

04:23

have a 13 in grohl printer that

04:27

is very clear and very defined blacks

04:29

but if you're producing you know if

04:33

you're not doing something on that

04:34

super-high scale then your blacks are

04:38

going to get a little muddy they're

04:39

getting all the details gonna get a

04:40

little lost and so you'll find that with

04:43

all these we're going to edit up a

04:44

little bit to make them a little bit

04:47

brighter than would look best on the

04:50

computer because that's what's going to

04:51

look best in print so here in red we're

04:56

just going to take this histogram here

04:57

and you see that little tail there we're

04:59

just going to drag that there just to

05:01

give it slight more read cast and then

05:05

we're going to green just gonna take a

05:07

little bit of that green away there you

05:10

go you can see now that makes a pretty

05:13

dramatic just difference and if you can

05:17

see here it's starting to look much more

05:19

neutral here we're just going to take a

05:22

little bit of that blue away not a whole

05:26

lot go back to green here

05:38

I think there we go now I'm going to go

05:44

and start making a new layer then I'm

05:46

gonna go under open up curves again and

05:49

this time I'm just gonna brighten

05:50

everything up just the tiniest bit again

05:54

that was just to make it a little bit

05:55

brighter for printing and as you can see

06:00

that's a very different photo than what

06:02

we start with I'll show you what the

06:05

original looks like so here you know at

06:10

first when you look at it didn't look

06:11

very silly on but now the actual scene

06:14

is very very red and you think oh like

06:19

it's not really that red in person and

06:20

you can maybe turn it down a little bit

06:22

but you know parler reason you get up at

06:26

4:00 in the morning is to make it not

06:29

red you know you want to get those

06:32

beautiful colors and you get turned on

06:34

the red just the tiniest bit there we go

06:39

and that photo is done and go back to

06:45

InDesign let's find another one how

06:51

about this one which is a little bit

06:53

more neutral doesn't have a flash on it

07:00

Photoshop again we're in the hit command

07:05

J to open up a new layer then we go to

07:08

image adjustments hue and saturation

07:14

we're just gonna find those cyan and you

07:17

might worry and it seemed like this for

07:19

those so much blue that you're gonna by

07:21

dropping the cyan saturation that you're

07:23

gonna kind of ruin the image but I

07:25

promise you won't so you're just going

07:27

to drop this down a little bit again

07:29

here we're looking at the sand to make

07:31

sure what it looks neutral and then we

07:44

go up here to the Reds turn up the Reds

07:48

just a little bit again these are

07:52

justice that I'm making our very extreme

07:53

because the light was so red and so

07:56

orange and so yellow that you're not

07:58

normally going to see that in a normal

08:02

you know daylight photo from an Jade

08:06

opening layer the image adjustments

08:11

curves go to read a little bit of red

08:20

not as much as before your group green

08:25

let's go take so you can see changing

08:29

the green here change the look feel

08:30

about a lot just slide like that get

08:32

very purple so we're just going to take

08:35

it here and just go to where it starts

08:37

to clip there just come to the end of

08:41

the tail here then go to blue just a

08:46

tiny little bit we're going to take away

08:49

here remember we already T saturated

08:52

this I am see how that goes and I'm open

09:02

up a new layer and this time I'm going

09:05

to raise the whole histogram

09:14

it's about right to me a lot of this you

09:17

have to go by feel

09:18

so we'll compare it to the original

09:21

that's the original and that's the new

09:26

you can tell even though the sky is

09:28

slightly less saturated because we

09:30

desaturate that's I am it really doesn't

09:32

look you know it brings the focus down

09:35

here and I'm actually going to increase

09:39

the exposure down here just a little bit

09:43

more just because you want to look

09:46

almost too bright for printing and

09:52

there's our final photo find one more

09:59

this one is has crazy light where the

10:03

Scott for the Sun is just barely like

10:06

not even breaking the horizon and so the

10:10

light is really crazy and I see a lot of

10:16

YouTube videos with people color

10:17

correcting about you know this is how

10:20

you make it a scene look neutral and you

10:22

should always strive to make it look as

10:24

it appeared when you originally saw it

10:27

but what happens when the light that

10:30

you're shooting under is really crazy

10:33

for me I'm interested in in really

10:37

strange and not normal everyday light

10:41

that's why you know we get up 4:30 in

10:44

the morning to go take the photos at

10:47

sunrise and so you know editing this to

10:50

look normal isn't right you really want

10:54

to when you're taking the photos to have

10:58

a clearer picture memory of what the

11:01

colors actually looked like so we can

11:03

match that so we're going to open up a

11:06

new command here

11:09

image adjustment hue/saturation again

11:17

I'm not really the fan the biggest fan

11:19

of adjusting highly seen looks to make

11:24

it look like a hyper reality like

11:27

something that it

11:28

obviously wasn't but if something was

11:31

that dramatic and was that beautiful you

11:34

shouldn't you should edit to make it

11:36

look how it was to be transparent so

11:40

this is very cyan a very green down here

11:43

because it seems so red so this one's

11:45

really gonna be the most dramatic that's

11:50

when I fly in that's here

11:53

turn up those Reds

12:00

I'm actually with this layer gonna do it

12:02

a little out of order so I'm going to

12:04

leave this later and I'm gonna create a

12:08

new layer and this time I want to do the

12:11

curves first and it's just because this

12:15

is so extreme that I want to be working

12:18

with the full color spectrum afore I

12:20

really enhanced that red because that

12:22

fred is in every single thing so I'm

12:25

just going to drag this down there just

12:29

to where the end of the tail is then we

12:32

go to green I'm just going to drag the

12:34

green to where the tail is blue just

12:42

where it looks sort something a little

12:43

neutral just like that static central

12:54

there now I'm going to work from here

12:59

I'm gonna open up a new layer go to

13:03

image adjustments hue and saturation the

13:11

cyan desaturate slowing down a little

13:15

bit I'm gonna turn off their bad

13:21

saturation just the tiniest bit it's

13:23

already so saturated honestly the one

13:29

thing that we can do to check is we can

13:31

zoom in our face let's see

13:33

that's your skin tone look natural it

13:35

doesn't look gray and we have a little

13:37

bit of redeye going on I like it so I'm

13:40

going to keep that

13:41

and yeah the skin town looks normal it

13:44

looks natural there's no clear color

13:46

cast happening the ground here that

13:50

looks like wet sand there might be the

13:53

tiniest hint of kind of green going on

13:57

there but I feel like if we give this

13:59

any more red it's going to explode I'm

14:04

going to make one more layer they want

14:07

to open up curves again and we're gonna

14:09

lift the whole thing just like that

14:18

again because if you print this and I

14:21

actually did get a proof all of this

14:24

turns to just mock and you can't see

14:27

anything that's happening now if you

14:33

wanted in this particular one I think

14:35

needs it we can do a little bit of

14:37

sharpening just on her to make her

14:40

really pop out so this is a little bit

14:43

extra but we got a command J one more

14:46

time when I go to filter sharpen smart

14:53

sharpen and so the important thing with

14:56

these kind of photos is that the model

15:00

always looks good you know if you're

15:02

ever doing model photography you know if

15:05

you have to choose between the

15:06

background and a model you make sure

15:08

that the model looks good and their face

15:10

looks good and so we're not going to

15:12

sharpen to a point that looks really

15:13

tragic really kind of grains everything

15:18

out like this but I think that adding

15:22

just a little bit of pop will improve it

15:26

I actually like it just right there at

15:27

60 and then since we're working in

15:34

layers are not I'm asked what we can do

15:36

here is we can go to the erase tool keep

15:40

it at pencil or pasty 100 percent this

15:43

doesn't have to be super accurate again

15:45

I'm working with a very large tool here

15:47

and we're just going to delete the

15:49

sharpened layer that is exactly the same

15:53

as the other one except sharpening and

15:55

what this does is it will bring out all

15:58

of the details in the model and make her

16:01

really pop out from the background and

16:04

so it will create that kind of really

16:06

layered and flat in perspective that we

16:08

were going here when I was shooting this

16:09

with a more telephoto lens

16:24

get in between the legs so back here

16:32

let's go find the original to compare

16:34

again this looks really red but let's

16:37

see how the original look even though

16:38

the original looks very ready to begin

16:40

with oh wow

16:42

doesn't that look so Sonia it's so crazy

16:44

whenever you are color correcting it's

16:46

important to get up constantly and look

16:49

around and make sure that your eyes

16:54

aren't or to be aware that your eyes

16:57

will constantly adjust the scene you

16:59

know as we continue to look at this it's

17:01

looking more and more natural more and

17:03

more normal but the reality is the scene

17:05

looked a lot more like that and the

17:08

light really was that busy so that's how

17:12

you color correct that's what I'm doing

17:14

today I am color correcting this whole

17:17

book I have like 44 more photos to do

17:20

there are more intense steps that you

17:24

could take if you want to do something

17:27

more but the reality is if you are a

17:29

professional artist and you were working

17:31

on scale that's not really appropriate

17:33

to do any deeper steps because they

17:37

reach a point of diminishing return

17:41

anyway I hope that this tutorial is used

17:44

for you if it was or if you think that

17:47

there's anything that I should have done

17:48

differently or if you disagree feel free

17:51

to leave a comment and if you want me to

17:54

make more videos then subscribe and

17:57

write a comment and like thank you so

18:00

much

Art Entrepreneur Vlog

00:00

hey I'm Michael why Shenko the owner and

00:03

founder of the art publishing house lost

00:05

alphabet and I am starting a vlog I want

00:09

to share with you guys about the life of

00:12

an hour publisher what are the things

00:15

that I spend my day on how do I invest

00:19

my energy my time what does it take to

00:22

be entrepreneur in the art field and to

00:27

do something where you're collaborating

00:29

with people from all around the world

00:30

and working on really exciting projects

00:33

and selling our hand to hand with people

00:36

and that's really what this blog is

00:39

about and so today is March 30th the end

00:44

of 2019 and today was a pretty chill day

00:48

honestly I went to the coffee shop and I

00:52

did some work there - don't normally get

00:54

to to do it's been exciting and I'll

00:58

work you through how I spent my day at

01:00

my time I went and I first off had to

01:06

send some invoices for people who want

01:08

to order books you know it's always kind

01:10

of a pain I have to log into my bank

01:11

account and like send out invoices and

01:15

then wait for them to pay before I send

01:18

out books cuz one of the worst mistakes

01:20

you can make when starting your own

01:22

company is giving your product away

01:24

before people pay don't do that and then

01:28

I spent a lot of time emailing I spend

01:32

an ungodly amount of time emailing

01:34

honestly as an author but it's all

01:36

really exciting things you know for

01:40

example I spent a lot of time emailing

01:42

an author for this book about Iceland

01:46

which is coming out I'm super excited to

01:49

share but we're you know we reading the

01:52

book description here in the beginning

01:53

and we just want to make sure that

01:56

everything is right you know we want to

01:58

make sure that the punctuation is right

02:01

that the formatting is right that we're

02:03

all on the same page and you know it

02:06

takes a lot of time for us to go and

02:09

communicate back and forth because the

02:12

authors in Iceland and that means the

02:13

every time I have to order a proof and

02:16

then I get shipped to my house but I

02:17

mark it up and then I mail it Iceland

02:19

which I did earlier this week and then I

02:22

you know email him saying these are the

02:24

changes I made and we go back and forth

02:26

so I spent some time with that I went

02:31

and spent some time with some other

02:32

authors I fixed the cover for this book

02:36

is coming out soon portals by javelina

02:41

from see where is she from

02:44

she's really cool let's check her out

02:47

huh from Lithuania there's a really dope

02:53

book we have coming out well anyway I

02:56

ordered the proof final proof and it's

02:59

crooked and I was like

03:01

so there's guys my monetization but so I

03:04

had to figure out how to fix that I went

03:09

we just published the pull of Venus by

03:12

Alexander Lee awesome awesome book we

03:16

just published it earlier this week a

03:17

few days ago and I'm you know did some

03:20

back-end stuff at that dealing with

03:21

orders other stuff that I did so I have

03:29

we have two Book Fairs coming up next

03:31

month

03:32

and I've been going crazy trying to

03:33

prepare for that trying to get these

03:34

books outs that we have them and then

03:37

also just trying to make sure that the

03:39

books are there so we have the Exile

03:41

Book Fair in Miami in the beginning of

03:44

April which is awesome great and I

03:47

ordered the books for that because I

03:48

don't just always have like we have like

03:51

30 titles now they don't always have 30

03:53

books here with me and then we went and

03:57

in mid-april we're doing a book fair the

04:02

independent art book fair in LA and it's

04:04

a kind of logistic nightmare because

04:06

it's all the way across the country for

04:08

me so I have to go and mail my books

04:10

there and like order my books and mail

04:12

my books there and make sure that it's

04:14

all coordinated and then I'm giving a

04:17

presentation there my office of giving a

04:19

presentation there so I spent some time

04:21

emailing the director of that

04:23

saying this is what I want my

04:25

presentation to be can you please give

04:27

us this amount of time we'll cover this

04:29

much thank you so much and you know

04:33

coordinating with my authors so a lot of

04:35

time

04:36

honestly spent emailing it and that you

04:39

know face to face or like over the

04:42

Internet collaboration to make things

04:44

happen and then I went and I researched

04:51

on how to start this YouTube channel

04:52

which I've been trying to do for a long

04:54

time and I really don't know anything

04:55

about what I'm doing at all but you know

04:59

sure I'll try it

05:02

so that spent the last few hours with

05:05

that and then after this I have to go

05:09

and work on my own personal work now

05:11

that I've got to finish my business work

05:13

for the day I have a book coming out

05:17

into the wilds guy that I collaborated

05:20

with hey Rachel May and there's a little

05:24

bit of a problem with it I'm super

05:26

excited for it as a folk and as a

05:28

project to share with you guys but I

05:31

went and I shot this film and I did I

05:35

shoot a large amount of film I should

05:38

photography all the time and so I really

05:41

have to budget as a creative you know

05:45

already with the cheapest possible scams

05:48

we're looking at like 15 dollars a roll

05:50

if we count the cost of the film the

05:52

processing and the scanning and I I do

05:56

know how to do those things by myself

05:58

and I do have a nice scanner but I just

06:01

don't have the time so you know when I

06:04

go and I shoot 10 rolls of film for a

06:07

project you know that's a hundred and

06:09

fifty dollars just there and blowing on

06:11

one day on film

06:13

so I went and I actually found a

06:18

one-hour photo believe they're not in

06:20

2019 right near us so I went and I got I

06:25

drove there a couple weeks ago and I

06:27

caught film process there and scan there

06:29

and the scans are very low resolution

06:32

and because this is something that you

06:35

deal a lot with

06:37

with any type of film especially

06:40

whenever you're photographing during

06:41

sunsets even necessarily in digital the

06:45

color balance isn't quite right and the

06:47

machines don't read it because they

06:48

don't expect the scene to be so orange

06:51

and so read it so yellow and so what

06:54

happens is all of these photos in this

06:57

book are like really really cyan and so

07:02

I'm gonna go in by hand over the next

07:05

few days and color edit every single

07:10

photo and to make it look good in the

07:12

book here and so that's really not

07:16

something that you can do in batches I

07:20

mean sometimes if you have all the same

07:22

thing but I use kind of the point of

07:24

that book as having so many different

07:26

lighting situations and poses and and

07:29

facial expressions like clashed against

07:31

each other so every single one has to be

07:35

done by hand and I'm you know it's not

07:40

something you can just like pump into a

07:41

light room for there so like that so

07:44

that's I was up late last night doing

07:46

that and I'm gonna keep doing that and

07:48

I'll finish it sometime this week again

07:50

I want to have this book ready and

07:52

ordered and hear from the printer before

07:56

the fair in like two weeks less than so

08:01

that's really what I'm up to today I

08:03

also did some other stuff with Instagram

08:08

and that's that's really the today was a

08:11

pre chill day I mean I left a lot of

08:12

space in my schedule to figure out

08:15

YouTube I guess this is my very first

08:19

youtube video so we'll see how that goes

08:22

we'll see but let me know if you like

08:25

this let me know if you want to see more

08:27

I have a lot of insects that I want to

08:29

share with you guys a lot of things that

08:31

I think can provide value to you and if

08:35

you have any questions just be sure to

08:37

LIKE and subscribe I promise to not be

08:40

one of those people that like starts a

08:42

YouTube and then never posts again I

08:44

have a lot of content that I'm making

08:46

and thank you so much have a great day